A Place That Was Allowed to Grow

There was no forest.
No orchids. No birdsong.
Just dryness. Exhaustion.

No one looked at this place and saw the slightest potential.
No one, that is, except José Koechlin.

As we celebrate our 50th anniversary, we continue to reflect on the milestones that have shaped our journey. In this third chapter, we look back at how a once-eroded landscape in Machu Picchu Pueblo was reborn as one of the planet’s most biodiverse ecosystems.

But to understand how it all began, we need to go back a little further…

In 1972, José Koechlin co-produced Aguirre, the Wrath of God, Werner Herzog’s iconic film. While audiences were captivated by the landscapes on screen, José was already imagining how to protect it. Three years later, that vision took root: Inkaterra was born—along with its first property, Cusco Amazónico.

Werner Herzog and José Koechlin

And now, back to the place that brings us here today…

Where the Inkaterra Machu Picchu Pueblo Hotel now stands, there once was no forest. Just arid land used for tea production and grazing. It was not the kind of place anyone would choose to build a hotel. No one—except José Koechlin.

A nature lover at heart, he arrived in the 1970s with an unconventional idea: instead of building first, let nature return.

He dreamed of a forest. And waited.

For fifteen years, native trees were planted. The soil was restored. Birds returned. The cock-of-the-rock. Butterflies. Orchids. Slowly, life came back.

Only then, in 1991, did the hotel open its doors—starting with 15 Andean casitas, thoughtfully designed to blend into the landscape. Today, there are 83, surrounded by gardens, waterfalls, and forest trails. A hidden refuge in the heart of the cloud forest.

Walking through Inkaterra Machu Picchu Pueblo Hotel feels more like exploring a nature sanctuary. Across its five hectares live 311 species of birds, 372 native orchids, 98 types of ferns—and a historic tea plantation, restored and now producing one of the world’s finest teas, recognized at the AVPA Awards in Paris.

This is more than a hotel. It’s a living story.
A place that wasn’t merely built. A place that was allowed to grow.

Explore to Understand, Understand to Protect

It all started with a simple yet powerful question: Can tourism truly protect what it cherishes? This question planted the seeds for Inkaterra, half a century ago. Long before sustainability became a global movement and green certifications a standard, we dared to believe in a bold vision: to unite science, nature, and hospitality to safeguard one of the planet’s most precious ecosystems.

The Jungle as a Living Laboratory:
Back in 1978, deep in the Madre de Dios basin, Inkaterra’s journey began. Ecotourism was a novel idea, but we understood one fundamental truth: explore to understand, understand to protect.

Guided by herpetologist Ted Papenfuss and supported by the University of Berkeley, a dedicated team ventured into the wilds surrounding the Cusco Amazónico lodge (now Inkaterra Reserva Amazónica). Their groundbreaking work produced the first detailed inventories of vertebrate wildlife, confirming what would soon excite the world  — Madre de Dios stands as one of the most biologically rich places on Earth.

Fauna monitoring through camera traps

BIOTROP: Science That Inspires Generations:
In 1989, Inkaterra took a leap of faith with the launch of the BIOTROP Project, led by William Duellman and supported by the National Geographic Society. This project expanded our understanding of the region’s amphibians and reptiles, culminating in the publication of Cusco Amazónico: The Lives of Amphibians and Reptiles in an Amazonian Rainforest. Described by Cornell University as “the baseline for future studies of amphibians and reptiles in the Amazon,” this work became more than a book — it became a guiding light for scientists who share our passion for the jungle.

William Duellman & José Keochlin, Inkaterra Asociación (Madre de Dios, 1986)

Now, celebrating fifty years of commitment, Inkaterra stands not only as a pioneer of ecotourism in Peru but also as a driving force in scientific research, reforestation, species protection, and community collaboration.

And you, do you believe tourism can protect what it loves?
At Inkaterra, we’ve been making it happen for fifty years.