Lima, March 2006

First Peruvian Hotel to be ranked # 1 by
Travel+Leisure Magazine

The readers of Travel+Leisure Magazine, the world’s most influential travel journal, continue to laud Inkaterra´s Machu Picchu Pueblo Hotel. This month we have been voted as the hotel offering the best value for money in all of Latin America. In January 2006, the hotel was voted one of the top 500 in the world. And in September 2005, the hotel was listed as one of the Top 10 best kid-friendly resort in the Americas.

Part of what defines excellence in travel is delivering the best experience at the right price. So each year Travel+Leisure ask its readers to rate travel providers for value: Machu Picchu Pueblo Hotel worth the Splurge. In bestowing these recognitions on the Machu Picchu Pueblo Hotel, the Travel+Leisure's editors were probably not fully aware of the significance of their choice to Peru. For these was, in fact, an unprecedented event in the national economy, as it marks the first time a Peruvian brand has competed and won in the global tourism industry.

For decades, Peru has struggled to diversify its exports and generate branded value-added products. Unlike other Latin American economies - such as those of Chile, Brazil and Argentina where global brands have been launched - the Peruvian economy has lagged behind. Even though quality-seeking consumers worldwide often choose superior products from Peru (fresh fruits, fish, the famous asparagus, fine metals, alpaca wool, etc.) these products have invariably been branded and sold by international corporations.

Five years ago, with the support of the IFC and a new management team, Inkaterra began to transform its family eco-travel business into a competitive, highly visible name that is recognized in high-end global markets. Inkaterra transformed its Amazon nature lodge into a luxury "Amazon Immersion Experience". It produced "Café Inkaterra," a platinum recording of Peruvian "chill-out" music that continues to break sales records. And it transformed its hotel in Machu Picchu into a unique Inca Resort and Private Nature Reserve adjacent to the Machu Picchu ruins. Travel+Leisure's recognition of Inkaterra's merit should be a source of pride for all Peruvians.

The Inkaterra Organization combines an innovative mixture of for-profit and not-for-profit segments, providing a unique brand of luxurious and authentic ecotourism that includes:

  1. The Machu Picchu Pueblo Hotel.
  2. Inkaterra Experiences (a customized travel company).
  3. Inkaterra´s Reserva Amazonica.
  4. The Inkaterra Association (ITA).

[ITA’s non-profit activities support the research, education and rescuing of Peruvian natural resources. It works to transform Peru’s resources into world-class products that contribute directly back into the country’s economy. ITA operates entirely within revenues derived from tourism].

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