Publimetro-Reciclatón Recycling Initiative

Inkaterra Recyling Campaign

At the end of last month Inkaterra took part in the return of the Publimetro-Reciclatón recycling campaign.

Reciclatón aims to promote an environmentally conscious lifestyle. This wonderful initiative originally started in Mexico, and has subsequently been replicated across Latin America, including Peru. This past month, citizens of Guatemala City and surrounding municipalities took to the challenge, and were invited to collect as much paper, cardboard and plastic bottles as possible. The amassed material was then donated to City Paper Foundation (la Fundación Ciudad de Papel) and the Association of the Beatitudes (la Asociación de las Bienaventuranzas). Both non-profit organisations help the underprivileged; the former hopes to meet the educational, medicinal and nutritional needs of those at a low income, while the latter houses children, youth and adults in abandonment. These bodies will then sell all the recycled goods in order to raise funds for their beneficiaries.

Inkaterra Urumbamba

 

Publimetro-Reciclatón Recycling Initiative

On Friday 22, Metro launched this growing campaign alongside Reciclatón San Luis, ally and promoter of recycling in Peru. Inkaterra joined and supported the campaign, to further promote themselves as a pioneer for sustainable tourism. The Inkaterra Sustainability Policy recognises the goal to have a ‘high positive impact on local populations’. 

It is through committing to initiatives such as this one that Inkaterra can live up to its name. Determined to actively help the local community, Inkaterra managed to contribute approximately 120-140 kilogrammes of paper and 5 kilogrammes of plastic bottles to this year’s Reciclatón project. Through this project, Inkaterra continue to be endowed with a greater understanding of the need to respect the environment and in turn, are able to remind the local community, as well as our guests, so they continue to be a role model for sustainable development.

World Earth Day 2014

Earth Day 2014

Today, across the world, communities are celebrating UNESCO World Earth Day: an annual event to demonstrate support for environmental protection. It is now coordinated globally by the Earth Day Network and is celebrated in more than 192 countries every year. The environment and sustainability has been at the forefront of our decisions here at Inkaterra since our inauguration in 1975, and we continue to integrate sustainable business practices into all aspects of our operations.

World Earth Day

Our world is a beautiful place so let’s take the steps to ensure future generations will have the chance to experience it also. Reflection is a powerful tool, and to pay tribute to our world, here are some of our favourite quotes and images from our home country of Peru in honour of our world. We have much to be thankful for. We can all feel good about the direction conservation is moving, but we can’t stand still. With each of our individual efforts, the next Earth Day will be even better.

Going to Inkaterra  Reserva Amazonica Sunset on the banks of Madre de dios

DSC02382 On route to Inkaterra Reserva Amazonica 

EcoTourism Inkaterra

Cusco

The terracotta rooftops of Cusco 

Earth Day Quotes

Machu Picchu

World Earth Day 2014

The Inca Citadel Overlooking the Citadel at Machu Picchu

Sunset at Inkaterra Reserva Amazonica taken by Jorge MazzottiSunset on Tambopota 

We are all responsible for the future health of our planet

Trees in the Amazon Rainforest The Peruvian Amazon

-¦ÍL The Sacred Valley 

World Environment Day

Beautiful Lake Tititcaca - Creative CommonsLake Titicaca 

The future of our planet lies with us

It is our responsibility to cherish our planet. Join us in the World Earth Day celebrations on Twitter with hashtag #WorldEarthDay. For more quotes, and inspiring photography for our home of Peru, check out our Pinterest page.