At the end of last month Inkaterra took part in the return of the Publimetro-Reciclatón recycling campaign.
Reciclatón aims to promote an environmentally conscious lifestyle. This wonderful initiative originally started in Mexico, and has subsequently been replicated across Latin America, including Peru. This past month, citizens of Guatemala City and surrounding municipalities took to the challenge, and were invited to collect as much paper, cardboard and plastic bottles as possible. The amassed material was then donated to City Paper Foundation (la Fundación Ciudad de Papel) and the Association of the Beatitudes (la Asociación de las Bienaventuranzas). Both non-profit organisations help the underprivileged; the former hopes to meet the educational, medicinal and nutritional needs of those at a low income, while the latter houses children, youth and adults in abandonment. These bodies will then sell all the recycled goods in order to raise funds for their beneficiaries.
On Friday 22, Metro launched this growing campaign alongside Reciclatón San Luis, ally and promoter of recycling in Peru. Inkaterra joined and supported the campaign, to further promote themselves as a pioneer for sustainable tourism. The Inkaterra Sustainability Policy recognises the goal to have a ‘high positive impact on local populations’.
It is through committing to initiatives such as this one that Inkaterra can live up to its name. Determined to actively help the local community, Inkaterra managed to contribute approximately 120-140 kilogrammes of paper and 5 kilogrammes of plastic bottles to this year’s Reciclatón project. Through this project, Inkaterra continue to be endowed with a greater understanding of the need to respect the environment and in turn, are able to remind the local community, as well as our guests, so they continue to be a role model for sustainable development.